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LG's rollable OLED TV is incredible, and sales going on (2019)

Friday, February 22, 2019
COMING SOON - LG SIGNATURE OLED TV R9 - 4K HDR Smart TV - 65" Class (64.5'' Diag). LG SIGNATURE OLED TV R elevates your space into a luxury home cinema.



LG SIGNATURE OLED65R9PUA Key Features:

  • LG ThinQ AI 
  • Google Assistant
  • Alexa
  • LG α9 Gen 2 Intelligent Processor
  • LG OLED Display – Rollable Innovation
  • Dolby Vision
  • Dolby Atmos


When I saw the prototype version of LG's roll-up TV last year at CES 2018, I was blown away. The engineers at LG Display had figured out a way for the flexible OLED screen material to roll into a compact tube, just like a window shade or a poster, to disappear from view inside an ugly white box.

Now LG says it will actually sell a real version sometime in the second half of 2019. Provisionally dubbed the Signature Series OLED TV R and available only in a 65-inch size, it looks a lot nicer than the prototype. Pricing hasn't been set, but you can expect it to be really, really expensive. 


Turned off, the "TV" is just a piece of furniture reminiscent of a minimalist, modern sideboard or credenza: a low-slung stand supporting a sleek silver box. Cloth conceals a Dolby Atmos sound system and a full-width sliding door on the top back conceals the screen itself. 

This television isn't tiny; it's just rolled up. LG showed off its new, disappearing OLED TV, with a screen that can stretch to 65 inches and then roll into a compact box, at CES, setting a launch date for the second half of 2019. There's no price yet, but you'll get a 4K HDR Smart TV-watching experience like none before it, with Google Assistant and Alexa. That, plus a decluttered view.

Correction: LG originally said the TV would be able to descent partway to show 21:9 ultra-widescreen movies without letterbox bars. That feature is not confirmed, although LG might add it by launch time or after with a software update.

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